We recently got an email from Walgreens offering up a sneak preview of its Black Friday special offers. The interesting twist was that customers were required to download a new mobile app in order to see the deals. Turns out, this is part of a trend.
Digital marketing strategists, Acquity Group, pulled together some more timely data for us about the upcoming holiday shopping season. Nearly one in five retailers have developed some sort of apps to help mobile shoppers buy their goods. Mobile's impact continues to grow.
Of course, brick and mortar outlets are hoping for a strong holiday season, too. A new Deloitte survey found that nearly one.... Read more.