By: Kevin Ryan Published: November 11, 2011, AdAge.
Every time Google tries something new, site owners panic and hit the blogs, desperate for any sort of tidbit that will help them get ahead of the latest "shift" in the algorithm. While Google's mathematical page ranking system has been dancing since day one with updates on a secret schedule, last week's change is one big deal in sea of big deals.
Scrambling to adjust the whole lot for every change Google initiates is counterproductive. Simple best practices like a good content strategy focusing on delivering relevant and -- as if it were possible-- unique information to the world are best practice staples in search marketing... Read more.