Monday, November 14, 2011

Get on the social media bus…but get real, Part 2

By James Rogers, November, 8, 2011, BtoB.
In this second part of my quick look at social media, I pose the question, “What does an effective social media program look like in dollars and cents?” (In the first part of the post, I took a look at how b2b marketers can use social media effectively.) Your costs depend upon what level you invest to accomplish these various purposes. Like anything else, it depends on the size of your business, what you specifically want to accomplish and the particular strategy you devise for achieving those goals..... Read more.