Saturday, November 26, 2011

Exclusive: Facebook Marketing Results From 6 Major Brands

  |  November 23, 2011 , ClickZ.

Six major brands have given ClickZ snapshot-level case studies about their Facebook efforts. Mazda, Ford, Levi's, 1-800-Flowers, 20th Century Fox, and ADT have seen significant lift from their ad investment on the social network.
According to Facebook, spending on the following campaigns varied greatly and most included a mix ofmarketplace and premium ad buys.
Does Social Sell Cars? Mazda And Ford Believe So
Of the examples released to ClickZ today, Mazda's may stick out the most. According to the automotive brand's U.K division, a recent 20 percent Check-In Deal discount resulted in a 34 percent sales lift on the model being offered. The geo-social effort was regional..... Read more.