Tuesday, November 8, 2011

Ad Industry Group Issues Guidelines on Facebook 'Like-gating'

By:  Published: November 08, 2011, AdAge.
Facebook is looking to grow its ad revenue, now projected to reach $7 billion in 2013, according to eMarketer, but its advertising ecosystem is still the frontier from a regulatory perspective. Now a new decision by the Better Business Bureau's National Advertising Division should offer guidelines for advertisers to follow when looking to drive up "Likes" on their fan pages..... Read more.