Monday, October 3, 2011

What are your plans for mobile marketing in the next 12 months?

Matt Johnston, September 28, 2011, BtoB
“UTest offers app testing services, which means our audience is tech execs and interactive agencies, so it's a very "SoLoMo'-savvy crowd. And because we're big believers in content-driven marketing—creating "how-to' white papers and e-books—we utilize low-hurdle marketing offers. Those two factors lead us to believe that mobile marketing is a good fit for uTest. It's something we're testing today, and..........Read more