Lisa Lacy | October 10, 2011 , ClickZ.
As some lucky fall shows are picked up for entire seasons and others fade into the annals of television history, networks and cable channels have rolled out social games and game-like experiences to increase engagement and tune-ins.
For new shows, it's a matter of making viewers familiar with characters and themes. For more established ones, it's about strengthening the loyalty of existing viewers. Here's a rundown of what some networks are doing in the game arena..... Read more.