Susan Kuchinskas | October 14, 2011, ClickZ.
Timberland is striding into mobile in a big way, with a mobile-optimized website that went live in late August and a series of live events featuring enhanced product information via QR codes kicking off on October 19.
"We’ve been hearing about the emergence of mobile for some time. Smartphones obviously changed everything quite dramatically and we felt that getting a mobile-optimized site was the next logical step," says Heather Frost, North American commerce manager for Timberland. She adds that the company already has seen positive results in sales since the mobile site went live.
The mobile optimization project was handled by Branding Brand, one of Google's two Commerce Search resellers announced on Wednesday. Says Chris Mason, Branding Brand co-founder, "If you haven't tried it yet, or your experience was bad, you might not realize, but mobile commerce is taking off. There are millions of dollars flowing through mobile.".... Read more.