Tuesday, October 11, 2011

Social media at the service of direct marketing

Paul Gillin, October, 5, 2011, BtoB.
With social media hogging the marketing spotlight, and direct-mail spending expected to decline by nearly 40% by 2013, a lot of direct marketers are feeling scared and left out. But it doesn't have to be that way. Social media can actually be a direct marketer's best friend..... Read ,more.