By Kate Kaye | October 20, 2011 , ClickZ.
Political advertisers continue to debate whether the web works to persuade voters. But even the biggest spending campaigns are giving it a try. The campaigns of Michele Bachmann and Barack Obama - to name a couple - have begun to recognize the value of video for persuasion as well as Get-Out-The-Vote efforts. Not only can they use it to sway voters through emotive sound and imagery, they can combine influential messages with immediate calls to action, interactivity, and extend the reach of their television spots.... Read more.