By: Anna Baskin Published: October 25, 2011, AdAge.
Virgin America has appointed Luanne Calvert its new VP-marketing, replacing Porter Gale, who departed earlier this year. Ms. Calvert comes to Virgin after leading digital-marketing strategy as a consultant with Louis Vuitton Moet Hennessy's Fendi and Moleskine brands in Italy. Prior to that, she was creative director at Google, where she managed the brand globally and developed campaigns for Google products including Google Checkout, Google Apps, iGoogle and Google Maps. Before joining Google in 2006, she led her own marketing firm, Mixed Marketing, Inc., with clients ranging from Calvin Klein Cosmetics to Netflix and eBay. From 1999 to 2002, she served as a director of marketing at Yahoo, where she founded Yahoo's buzz-marketing team. She launched her career working at various top San Francisco advertising agencies, including ..... Read more.