Wednesday, October 26, 2011

No, QR Codes Aren't Dead. They're Just Used Badly

By:  Published: October 26, 2011, AdAge.

It's a lot of fun to call things "dead," and plenty of people are saying that about QR codes.
But QR codes are very much alive as the stats below demonstrate. What really should die aren't QR codes but the dumb ways agencies and brands try to use them.
Here are some recent campaigns that worked because of clever execution and an understanding of what actually motivates consumers to scan a product, brochure, or ad's QR Code:... Read more.