Thursday, October 20, 2011

Nielsen: Asians Watch Most Web, Mobile Video

By   |  October 20, 2011, ClickZ.

Nearly half of people in the U.S. watch video online, according to Nielsen's Q2 2011 report on cross-platform consumption. The report, which breaks out TV, Internet video, and mobile video viewing by region, demographic, and race shows that whites spend less time viewing video online and via mobile devices than other races and ethnic groups.
Asians who watch video on the Internet viewed more than 9 hours of it per month, according to the report, followed by Hispanics, who spent 6 hours and 15 minutes watching online on average. African-Americans viewed web video for around 6 hours and whites for only 3 hours 50 minutes..... Read more.