Wednesday, October 12, 2011

Mobile Commerce Forum Report: Getting the CEO to yes on mobile projects

By Bill Siwicki, October, 12, 2011, Internetretailer.
Data may be pointing in the direction of a society increasingly going mobile, but executives excited about mobile commerce still have to sell their senior managers on why m-commerce is important. Executives at retailers, travel companies and ticket sellers must build relationships and get answers to myriad questions to successfully sell their m-commerce projects, said Christopher Brya, director of mobile and emerging channels at Choice Hotels, in his featured address today at the Mobile Commerce Forum in Houston..... Read more.