Wednesday, October 5, 2011

Live from DMA 2011: Going International and 3 More Direct Marketing Trends from Floor

By Thorin McGee , October, 5, 2011, TargetMarketingMag
The floor at a DMA convention has a greater collection of direct marketing experience and talent than just about anywhere else in the world. I didn't make it into as many sessions this year as I have in years past, but I spent a lot of time on the floor talking to exhibitors and marketers. Some trends certainly emerged form those conversations. I have no hard data to back these impressions up, but this is what I heard on the floor...... Read more.