There are high hopes among retailers for the mobile channel this holiday season. A new report by eMarketer forecasts a 50% increase in penetration for 2011. It also cites a PayPal survey of smartphone and tablet owners that believe holiday m-commerce could nearly crack the half-way mark this season.
Google projects that greater than 33% of both smartphone and tablet shoppers plan to start their holiday shopping this year before Thanksgiving. The search provider also says many advertisers do not realize that mobile users actively search for last minute holiday gifts and to locate stores to purchase these last minute gifts. It believes that 44% of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates......Read more.