Monday, October 31, 2011

Foursquare Rivals Test New Strategies

  |  October 31, 2011 , ClickZ.

Remember Booyah, the maker of geo-social app MyTown? The San Francisco company says it's been intentionally keeping quiet in recent months, as it moves away from offering a location-based service to becoming more focused on game app development.
It's OK to think of the new Booyah as a mobile Zynga, a Booyah rep said. Speaking with ClickZ News, Booyah CEO Jason Willig said up to 4.7 million consumers have downloaded its Early Bird game for 99 cents since it was released in late August. While clearly not as popular as Zynga's Angry Birds, which has 400 million downloads, Willig's company seems to have found new footing beyond Foursquare's check-ins realm.
"With a major promotional push planned in the coming weeks, we believe Early Bird numbers will increase substantially," he said...... Read more.