Monday, October 17, 2011

Food Truck Tweets Sell Ice Cream Treats

  |  October 17, 2011 , ClickZ.
If you want consumers to follow your brand religiously on Twitter, Natasha Case, proprietor of one of America's fastest-growing food truck businesses, suggests you create as much dogma as possible. For her homemade ice cream sandwiches company, Coolhaus, Case's social media team regularly tweets secret passwords for specials as well as off-the-menu items to keep customers engaged. Her trucks each sell as many as 500 "sammies" per day, at $4 to $6 apiece..... Read more.