Naked communications strategist Zoe Scaman trawls the web to find the most interesting news, campaigns and trends in digital and social media from around the world and each Friday B&T will bring them to you.
YEO VALLEY: X FACTOR BOY BANDIt’s the goal of most ad makers today to create brand content that's at least as watchable as the entertainment it supports. It doesn't happen often, needless to say, but U.K. dairy brand Yeo Valley and agency BBH London hit the jackpot with "Boy Band," a mock music video that aired during the opening live show of the British edition of X Factor on Saturday...... Read more.
