Monday, October 10, 2011

Could Your Brand Benefit From the Right Boycott? We Can Help

By:  Published: October 10, 2011, AdAge.
Take, for instance, the website One Million Moms, which the American Family Association (AFA) launched for mothers who are "fed up with the filth many segments of our society, especially the entertainment media, are throwing at our children." One of the current calls to action at : "Please send Ben & Jerry's public-relations manager, Sean Greenwood, an email letter requesting that no additional Schweddy Balls ice cream be distributed."..... Read more.