Tuesday, October 18, 2011

Coca-Cola Taps 360i to Handle Social-Media Monitoring

By:  Published: October 18, 2011, AdAge.

Coca-Cola North America has selected 360i to handle social-media monitoring for all of its brands.
The agency, owned by Dentsu Holdings USA, will be responsible for formulating a consistent way of keeping track of what consumers are saying across Twitter, Facebook and other channels. It will then report back to the company to yield insights into how to improve or tweak marketing, and determine consumer sentiment about specific products. Billion-dollar brands such as Coke, Diet Coke, Coke Zero, Sprite, Minute Maid, Powerade, Vitaminwater and Dasani will be monitored..... Read more.