Monday, October 24, 2011

B&T-IPSOS PEOPLE CHOICE AWARD: BONDS SPOT A HIT WITH CONSUMERS

BandT 18 October 2011
The final Bonds TV spot created by The Campaign Palace before Pacific Brands dropped the agency has won the latest B&T-Ipsos People's Choice Award, with Sarah Murdoch's much derided Vaalia ad failing to connect and coming last.

Underwear ads featured strongly among the nine ads Ipsos tested this quarter, with Rio from The Monkeys - which shows men showing off their expensive designer briefs - coming in second..... Read more.