Saturday, October 22, 2011

As Walmart Prepares to Turn Corner, CMO Quinn Is in a 'Sharing' Mood

By:  Published: October 21, 2011, AdAge.

Walmart may be earth's largest retailer and employer of more than 1% of the U.S. labor force, but it also would like a little help from its friends.
Speaking as a marketer at the Association of National Advertisers convention in Phoenix today, Walmart Chief Marketing Officer Stephen Quinn, took on the role of media vendor, too, unveiling a newly developed "Retail Development Kit" aimed at attracting more spending and participation from the small army of suppliers in the room....... Read more.