Looking to profit from the projected $6 billion in campaign spending in the 2012 election cycle, Twitter announced that it will start selling political ads in the form of its promoted tweets, accounts and trends, launching today with placement for GOP presidential candidate Mitt Romney.
The pilot group for political advertising consists of five presidential candidates and national political party committees, including Mr. Romney, a Twitter spokesman said. Political ads will be differentiated from Twitter's other promoted products with purple icons instead of the regular orange, and campaigns can enable a Federal Election Commission-compliant notification revealing the ad's backer, viewable when users mouse over the ads....... Read more
