Wednesday, September 21, 2011

Twitter Unveils Political Ads; Romney First One to Test Promoted Placements

By:  Published: September 21, 2011 , AdAge

The pilot group for political advertising consists of five presidential candidates and national political party committees, including Mr. Romney, a Twitter spokesman said. Political ads will be differentiated from Twitter's other promoted products with purple icons instead of the regular orange, and campaigns can enable a Federal Election Commission-compliant notification revealing the ad's backer, viewable when users mouse over the ads....... Read more