Friday, September 30, 2011

Get Inside a Customer's Mind at the Moment Your Message Appears

By:  Published: September 30, 2011 AdAge
Marketers are good at knowing their customers and capturing their attention, but engaging them remains a challenge. We know, for example, that 27-year-old, red-wine-drinking, book-club-member Vanessa is our target -- but how do we sway her? That requires us to ask more questions. It's not just where does she go, but where does she go when she is happy? It's not just what is she doing, but what is she thinking and feeling when she sees my brand message? How long will she be there? Is this an experience I want to brand with my presence?...... Read more