Digital Marketing:
“Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.” (1)
“A digital marketing method by which you identify exactly who the marketing message is distributed to. Traditional direct marketing uses mail sent to a customer's postal address. Direct digital marketing can be sent to an e-mail address, a Web browser cookie, or a mobile phone number.” (2)
Direct Digital Marketing:
“Direct digital marketing is defined as a digital marketing method that provides relevant marketing communications that are addressable to a specific individual with an email address, a mobile phone number or a Web browser cookie. Traditional direct marketing uses an individual’s postal address. With the evolution of direct marketing to direct digital marketing, addressability comes in the form of the three primary digital channels.” (3)
“Direct digital marketing is digital marketing method that is addressable - meaning you can identify the recipient of the marketing message being distributed. Traditional direct marketing is achieved using a customer's postal address and sending physical paper mail, such as a flyer or brochure. With the evolution of direct marketing to direct digital marketing, addressability comes in a variety of digital forms including an e-mail address, a Web browser cookie, or a mobile phone number.” (4)
“Direct digital marketing (DDM) is the electronic delivery of relevant communications to specific recipients. DDM uses email, Web sites and mobile services in the same way that direct marketing in the physical world uses the postal service.” (5)
Mobile Marketing:
“Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” (5)
References:
(1) Digital Marketing Blog. April 26th, 2007.
(2) Digital Marketing. Macmillan Dictionary.
(3) Direct digital marketing. Dictionary AMA.
(4) Direct Digital Marketing. InternetMarketingDefinitions.com
(5) What is direct digital marketing? whatis.techtarget.com
(6) Mobile Marketing Association definition of mobile marketing.
