NBC, ABC, CBS, FOX ... Facebook?

By: Kevin Skobac Published: December 21, 2011, AdAge.

As Facebook continues to grow its user base worldwide, entertainment companies are increasingly trying to find ways to use the platform as a new form of TV channel with unprecedented reach. Both major TV networks and Hollywood film studios have previously allowed people to watch their content via their Facebook pages, including paid video trials such as Warner Brothers renting its "Dark Knight" film from its ultra-successful "Batman" franchise for Facebook credits.

Unfortunately, for WB and others, no early tests of traditional companies pushing their content on Facebook have registered any real success. Audiences simply don't seem interested in watching long-form, lean-back content wrapped in a Facebook environment (though augmenting traditional TV with a second-screen social context is another ... Read more.

Gartner Predictions for 2012: More Cloud, Consumerization, Loss of IT Control

By Ann Bednarz, December, 2, 2011, CIO.

Network World — IT budgets and responsibilities are moving out of the control of IT departments and into the hands of others, thanks to trends such as consumerization and cloud computing, Gartner says in its vision for 2012 and the coming years.

UP FOR DEBATE: 33 hottest IT arguments

That means, to be successful, IT organizations will have to excel at relationship management and be adept at coordinating more widely distributed activities, according to Daryl Plummer, managing vice president and Gartner fellow.

"As users take more control ..... Read more.

Intuit embraces paid bloggers to support campaign

Christopher Hosford, 6, Dicember, 2012. BtoB.

Intuit Inc., a provider of technology and finance software, is leveraging its appeal to small and midsize businesses with a campaign that pays bloggers for writing positive reviews of the company's “Love a Local Business” campaign.

“Love a Local Business” promotes such Intuit products as QuickBooks, Quicken and TurboTax to small businesses, and provides hiring grants ranging from $500 to $25,000. Businesses nominated by their fans then solicit votes on various social sites to vie for the funding.... Read more.

Your Facebook Interests Can Foretell Your Holiday Wishlist

By: Jack Neff Published: December 05, 2011, AdAge.
This week, holiday gifts will start pouring into the mailrooms of agencies and marketers, but there is only so much wine and fruitcake one can consume. So this got us thinking: What's the perfect gift for the marketing executive who has everything?.... Read more.

Gestión de Redes Sociales: 21 Principios

Andrés Silva A y Karina Durney S. MarketingHoy.

La forma de comunicarse ha cambiado de manera radical. Las personas se expresan y quieren ser escuchadas y las Redes Sociales son su principal herramienta para lograr tal propósito.

Entonces, las marcas, políticos, organizaciones gubernamentales, entre otras,  se están viendo obligadas a adoptar este nuevo canal de comunicación, de lo contrario no será escuchado ni menos adoptado su mensaje.

Este fenómeno ha revolucionado el Marketing y la Publicidad, cambiando el paradigma de la Publicidad Interruptiva a la Publicidad Colaborativa – Participativa. Leer más.

U.K. Government Investigating Groupon Ad Practices

AdAge, Published: December 02, 2011
Groupon, the largest Internet daily-deal site, is being investigated by Britain's competition regulator over concerns including unfair promotions and exaggerated savings.

The U.K. Office of Fair Trading has been looking into Groupon's British unit since July and expanded the probe after receiving a complaint from the country's advertising watchdog.

"Given Groupon's track record, we have serious concerns about its ability to adhere to the advertising code," the Advertising Standards Authority said in a statement. "It is in the public interest that we refer the matter to the OFT.".... Read more.